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How to Win Customers (and not drive them away) on Social Media

Posted by Rebecca Parker on Apr 28, 2016 9:00:00 AM

You might have heard about the recent case of Balgonie Castle and the Facebook face-off of epic proportions. Although things haven’t turned out too well for them (they are no longer accepting bookings for weddings after the whole affair, yikes) it serves as a cautionary tale about the very real consequences of misusing social media as a business.

We at Appointedd believe social media is a fantastic tool for growing your customer base, connecting with other businesses, and getting your message out into the world. But, like any tool, there’s a right way to use it and a wrong way, and hammers are only useful if you know which end to hold. So here are some dos and don’ts of social media best practice.

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Topics: marketing, social media

4 Ways to Make Your New Business Seem More Established

Posted by Rebecca Parker on Apr 26, 2016 9:00:00 AM

Honesty and transparency are hallmarks of good and ethical practice. We know this, you know this, your customers certainly know this. But there are some things that most people just don't need to know: like that your business is actually kind of just you, at your kitchen table.

Everyone has to start somewhere, and while there's no shame at all in being open about the fact that your company is just starting out, there are times when it helps to have a professional front that makes people think Wow, these guys are a proper operation. With that in mind, here are four tips to boosting the image of your business.

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Topics: online booking, online presence, start ups

How to Build the Perfect Brand: 3 Essentials

Posted by Rebecca Parker on Apr 25, 2016 9:30:00 AM

These days, branding is about so much more than a logo and a tagline. Creating an effective brand for your business is as much about creating a unique character as it is about company philosophy. The best brands today have been described as something more like ‘movements’ - think GoPro’s Be a Hero - that is to say, something with a strong message that people will identify with and want to get behind.

Of course, if you don’t have the marketing budget of a massive corporation, it can feel like an impossible feat to cultivate such a brand. But branding is something that can be done very effectively on any scale: here are three essentials to remember.

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Topics: branding, marketing

How To Be The Boss When You're Friends With Your Staff: 4 Tips

Posted by Alice Davyson on Apr 21, 2016 9:30:00 AM

In any business, managing a team can be difficult. But when you're managing a small team in your own business it becomes even harder. You work with these people every day, and it can be hard to assert your authority among people you consider your friends. So how do you get the balance right? How can you get friends that you might go out for drinks with to also respect your authority? Here are four ways you can walk that tightrope with ease.

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Topics: motivating staff, leadership, be the boss, staff management

3 Realistic Ways You Can Kick-Start Your Morning Productivity

Posted by Alice Davyson on Apr 20, 2016 10:38:48 AM
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Topics: productivity, work

The Freelance Clinic: Scheduling conflicts and availability enquiries

Posted by Rebecca Parker on Apr 18, 2016 8:30:00 AM

The great thing about freelancing is that you get to organise your own time. On the down side, you have to, you know, organise your own time. It’s a double-edged sword that comes in handy sometimes, but at others simply feels like one more chore to deal with. And if you’re constantly pestered by emails and phonecalls about your availability, it can really affect your work and productivity. More importantly, it’s super annoying.

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Topics: online booking, The Freelance Clinic, scheduling

Top 5 Ways Online Booking Will Boost Your Business

Posted by Rebecca Parker on Apr 13, 2016 9:30:00 AM

If you’ve been running a business for years with a trusty appointment book, or are just starting out and think that online booking is an unnecessary expense, have we got some news for you! Here at Appointedd we’ve seen all the ways being bookable online has been hugely beneficial to businesses of all shapes and sizes, and we think you’ll see just what a good thing it can be for you after reading about these benefits.

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Topics: appointedd, online booking, Business Tips, Features

5 Quirky Ideas for Unconventional Business Owners

Posted by Rebecca Parker on Apr 12, 2016 9:30:00 AM

Just the word ‘business’ can sound serious and dull. It sounds like board rooms painted a grim shade of magnolia and long meetings and sweaty handshakes. But that’s not you. You’re a new breed of business owner: the kind who wants to shake things up. And we are 100% with you on that.

Standing out is all about enthusiasm, imagination, and finding new ways to meet old ends. There are no prizes for in-the-box thinking in the 21st century, so here are five off-beat ideas to give your business an edge.

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Topics: marketing, Sales, networking

7 Wonderful Ways to Recalibrate Your Day

Posted by Rebecca Parker on Apr 11, 2016 10:00:00 AM

Some days just never seem to get started, like one of those dreams where you’re trying to run but the harder you try the slower you go. On days like that it’s tempting to just put your head on the desk and relinquish your day to unproductivity. But wait! What you need is a way to shake things up and get them moving. I like to think of this as ‘recalibration’, centreing yourself so that things start working like they should again.

With that in mind, here are some ideas about how to go about that, in some better than average ways. Bring on the perfect break.

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Topics: Tips and Tricks, productivity

7 Quotes about Cooking that are Weirdly Relevant to Running a Business

Posted by Rebecca Parker on Apr 8, 2016 7:30:00 AM

When you think about it, starting your own business is a lot like cooking. No, really, stay with me here. You have your recipe (your business model), your ingredients (your time, effort, and money), your sous-chefs, and if you mix them all together the right way you end up with something delicious. Or in this case, profitable.

With that in mind, here are some quotes about the art of cuisine that you might find inspirational to you, as a business owner. As long as you take them with a pinch of salt. (Salt, get it? Ha ha. Ha.)

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Topics: A Bit of Fun, inspiration, quotes