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4 Essentials For Cultivating a Flourishing Company (Perma)Culture

Posted by Rebecca Parker on May 23, 2016 9:00:00 AM

If you’ve cracked the cover of a business magazine in the last decade, you’ll have heard of the concept of a company or organisational culture. It’s one of those broad umbrella terms that can seem like it means everything and nothing at the same time - kind of like postmodernism - but that’s because the culture of your company is a naturally occurring, omnipresent aspect of running a business.

Your company culture is made up of everything from the values you hold as an organisation, to the way your staff work day-to-day. It’s the life-force of the business, or the sun and rain that keeps it growing if you’d prefer I stuck to my metaphor. And, just like a garden, if the balance is off you’ll start to see things wilting.

So how do you go about making sure your team and business thrive in a healthy culture? Here are four key things to pay attention to if you want to yield some impressive veg.

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Topics: team building, company culture, organisational culture

How to Get Your Business News in the Media in 5 Steps

Posted by Rebecca Parker on May 19, 2016 9:30:00 AM

For some startup companies, the media and all related jargon and etiquette can be an intimidating arena to walk into. Press releases and embargoes and boilerplates... it can all seem just a bit overwhelming, and that can mean that your very newsworthy development ends up going largely unnoticed.

But you too can harness the power of the media to showcase your big news to the wider world. All you need are these seven steps:

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Topics: how to, media, PR, press

What you learn working at Appointedd...

Posted by Alice Davyson on May 18, 2016 9:00:00 AM

It's my last day at Appointedd and it's got me thinking about all that I've learned while I've been here. From the secrets of social media marketing to the joys of a cheeky Friday drink at the office, I feel like I've learned some important life lessons and, in the spirit of last day reflection, I've decided to indulge myself and write about my top 5 in this blog. 

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Topics: appointedd, marketing, social media

FEATUREDD: Lose The Tattoo

Posted by Alice Davyson on May 16, 2016 9:30:00 AM

 

Here at Appointedd we like to tell you how we can help you get that work-life balance you’ve always dreamed of. Our online booking software helps take care of a lot of those niggling tasks that always seem to be eating into that free time you set aside for seeing friends, going to the gym, or just for a cheeky wee nap.

So, this time, we’ve asked one of our amazing customers, Dr. Caroline Whymark of Lose The Tattoo, how Appointedd has changed her life. Caroline is an NHS anesthetist who has recently set up her own tattoo removal business in Glasgow. Here are three ways Appointedd has helped her run her business, and keep her life going at the same time.

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Topics: online booking, testimonials, FEATUREDD, calendar integration

Appointedd raises funding to scale globally

Posted by Marc Blake on May 12, 2016 10:48:10 AM

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Topics: appointedd, news

6 Ways to Give Your Customers a Luxury Salon Experience (Without the Luxury Price Tag)

Posted by Rebecca Parker on May 5, 2016 1:31:30 PM

Running a salon is all about making the customers look and feel great, and nothing prettifies quite like the feeling of being totally relaxed and pampered. In the words of Roald Dahl: "If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely." I think he was talking about kind thoughts towards your fellow humans, but I'd say the same goes for the contentment that comes with a really good trip to the hairdressers.

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Topics: Tips and Tricks, salons, beauty tips

How to Win Customers (and not drive them away) on Social Media

Posted by Rebecca Parker on Apr 28, 2016 9:00:00 AM

You might have heard about the recent case of Balgonie Castle and the Facebook face-off of epic proportions. Although things haven’t turned out too well for them (they are no longer accepting bookings for weddings after the whole affair, yikes) it serves as a cautionary tale about the very real consequences of misusing social media as a business.

We at Appointedd believe social media is a fantastic tool for growing your customer base, connecting with other businesses, and getting your message out into the world. But, like any tool, there’s a right way to use it and a wrong way, and hammers are only useful if you know which end to hold. So here are some dos and don’ts of social media best practice.

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Topics: marketing, social media

4 Ways to Make Your New Business Seem More Established

Posted by Rebecca Parker on Apr 26, 2016 9:00:00 AM

Honesty and transparency are hallmarks of good and ethical practice. We know this, you know this, your customers certainly know this. But there are some things that most people just don't need to know: like that your business is actually kind of just you, at your kitchen table.

Everyone has to start somewhere, and while there's no shame at all in being open about the fact that your company is just starting out, there are times when it helps to have a professional front that makes people think Wow, these guys are a proper operation. With that in mind, here are four tips to boosting the image of your business.

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Topics: online booking, online presence, start ups

How to Build the Perfect Brand: 3 Essentials

Posted by Rebecca Parker on Apr 25, 2016 9:30:00 AM

These days, branding is about so much more than a logo and a tagline. Creating an effective brand for your business is as much about creating a unique character as it is about company philosophy. The best brands today have been described as something more like ‘movements’ - think GoPro’s Be a Hero - that is to say, something with a strong message that people will identify with and want to get behind.

Of course, if you don’t have the marketing budget of a massive corporation, it can feel like an impossible feat to cultivate such a brand. But branding is something that can be done very effectively on any scale: here are three essentials to remember.

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Topics: branding, marketing

How To Be The Boss When You're Friends With Your Staff: 4 Tips

Posted by Alice Davyson on Apr 21, 2016 9:30:00 AM

In any business, managing a team can be difficult. But when you're managing a small team in your own business it becomes even harder. You work with these people every day, and it can be hard to assert your authority among people you consider your friends. So how do you get the balance right? How can you get friends that you might go out for drinks with to also respect your authority? Here are four ways you can walk that tightrope with ease.

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Topics: motivating staff, leadership, be the boss, staff management