It’s not all doom and gloom when it comes to #smallbiz news. Here at Appointedd, we are dedicated to building the strongest team we can to navigate the undoubtedly stormy waters ahead. As such, we are delighted to announce that experienced entrepreneur Marie Macklin CBE, CEO of The Klin Group and Macklin Enterprise Partnerships, has joined Appointedd as a Non-Executive Director.
Business is no longer 9 to 5, Monday to Friday. Today the modern consumer is digitally savvy and socially connected. They want to be able to book at any time, anywhere, on any device.
Topics: online booking
Set in an Edinburgh old town street like a bright blue gem of a business, Escape Spa offers beauty and relaxation treatments from manicures to Swedish massages. They also happen to be wonderful Appointedd customers: I set off on an uncharacteristically humid June afternoon to pay them a visit and chat about how the business uses Appointedd.
Social media is one of those things that, like a Jamie Oliver recipe or the perfect ponytail, requires a lot of effort to give the appearance of being effortlessly successful. We've raved before about what fantastic tools social media platforms are for promoting your business, but what people don't often talk about is just how much work goes in to cultivating a following and keeping the whole thing ticking over.
Topics: social media marketing
This week, Team Appointedd was excited to unveil a fantastic development that's been a long time in the making. It's now super easy to run classes and courses of all kinds with Appointedd! Here's a whistle-stop tour of the updates and how you can use them to boost your online booking abilities.
Your business Facebook page is a fantastic tool for promotion and communication, but have you ever felt that there's this annoying gap between how many people like you online and how many paying customers actually walk through the door? The good news is, we have the method for taking all that cyber traffic and turning it into real-life business.
Topics: Facebook booking
Copyright is something that's always kind of swimming around in the background for freelance creatives, but it can be a slippery blighter and difficult to pin down. One thing that often gives people pause when it comes to contracts for work is who should ultimately own the copyright over the finished article. The good news is that it's usually pretty straightforward to decide how to resolve the conundrum once you understand the basic principle of how copyright works.
If you’ve cracked the cover of a business magazine in the last decade, you’ll have heard of the concept of a company or organisational culture. It’s one of those broad umbrella terms that can seem like it means everything and nothing at the same time - kind of like postmodernism - but that’s because the culture of your company is a naturally occurring, omnipresent aspect of running a business.
Your company culture is made up of everything from the values you hold as an organisation, to the way your staff work day-to-day. It’s the life-force of the business, or the sun and rain that keeps it growing if you’d prefer I stuck to my metaphor. And, just like a garden, if the balance is off you’ll start to see things wilting.
So how do you go about making sure your team and business thrive in a healthy culture? Here are four key things to pay attention to if you want to yield some impressive veg.
For some startup companies, the media and all related jargon and etiquette can be an intimidating arena to walk into. Press releases and embargoes and boilerplates... it can all seem just a bit overwhelming, and that can mean that your very newsworthy development ends up going largely unnoticed.
But you too can harness the power of the media to showcase your big news to the wider world. All you need are these seven steps:
It's my last day at Appointedd and it's got me thinking about all that I've learned while I've been here. From the secrets of social media marketing to the joys of a cheeky Friday drink at the office, I feel like I've learned some important life lessons and, in the spirit of last day reflection, I've decided to indulge myself and write about my top 5 in this blog.