Customer experience is becoming more and more critical in business, and for good reason. Service-driven businesses in particular have been leading the charge of focusing on customer experience holistically, since it is this kind of business model that must cultivate the most involved relationship with their customers. And a recent report by Forrester predicted that the brands that would see the biggest successes in the coming year would be those who go beyond “CX fundamentals” into the realms of “data security, emotional drivers, conversational interfaces, and metrics.”
The day has almost arrived: tomorrow is the Business Centre Association’s annual conference in London. As we speak, Team Appointedd is rolling down the country to exhibit at the event, bringing a bit of online booking magic to the proceedings.
After a lot of careful consideration of how to best offer the Appointedd software to our lovely customers, we have updated our pricing. The new pricing structure is clearer and simpler, and makes the whole range of Appointedd’s features available to every single user, no matter what the size of their business.
Appointedd’s business reports are now better than ever. Our reports now show you even more details of everything from occupancy to top customers.
Your Appointedd microsite has had some TLC this month! We’re really excited about our refreshed booking microsites which are now more customisable and snazzier than ever. Here’s what’s new.
We are delighted to announce that Founder and CEO of Appointedd, Leah Hutcheon, has made the list of Scotland’s regional finalists for the coveted title of EY Entrepreneur of the Year 2017.
We’re all guilty of not questioning good fortune, especially when it’s unexpected, and the same goes for customers. You’re likely just happy to have them there and, with that weird gift horse saying echoing in the back of your mind, don’t think to ask exactly what it was that brought them to you.
Consider the scenario that the average house buyers are people who work full time and only have the evenings to sit down together and browse property listings, online of course. They then have to make a note of the agency details for any they want to view, decide who calls in the morning, and somehow coordinate a mutually convenient time for everyone. How long does this process take? Anything up to a few days in some cases, particularly if you are communicating via email. Not only is this inconvenient for buyers, but it takes precious time away from your agents who could otherwise be using this time to conduct other business.
Where do you think your prospective buyers are right now? In front of your window? Leafing through the property pages? Probably not. Chances are, they’re browsing properties online.
Things are moving fast in the world of estate agency. From hybrid agencies to virtual viewings and selling houses on Snapchat, the modern estate agent has a lot to get to grips with. So we spoke to one forward-thinking agency, Maloco & Associates, about how they are making the most of the new online tools at their disposal.
Michael Maloco started his Dunfermline-based estate agency and solicitors firm in 2006. For eight out of the last ten years, Maloco & Associates has been the number one selling agency in the area and has won several industry awards in that time. We spoke to Michael about the business, challenges in the industry, and how Appointedd is helping them embrace new opportunities.